Customer Data Analytics Manager

Client Details

Our client is a large conglomerate with business across APAC. They are currently hiring a Customer Data Analytics Manager to perform end to end data management and analysis across membership and CRM program.

Description

• Work with business team to launch new loyalty program that covering multiple business streams including hospitality, shopping malls, cinema, community services and internal employee benefits with earn and burn function.
• Lead all the data related projects including database architecture design, analytical/ operational
• dashboard development, campaign evaluation and fulfilment, app behaviour tracking in gathering insights that drive business growth.
• Lead the data migration project from 5 existing loyalty programs in transferring members information,
• available points and coupons to the new program which will be activated during member registration.
• Look after the financial model in balancing the P&L of the program and other supporting BUs, set KPI/
• budget of the program and refine ways to achieve them with Marketing/ Operation team based on
• analytics insights.
• Design right moment for real-time and segment based marketing journey on member communication.
• Analyse the effectiveness of marketing campaign and communication for member acquisition, spending behaviour and app browsing behaviour etc. and conduct presentation to senior management.
• Design the app UI/ UX and business requirement of app function in providing a better customer experience, manage the external vendors to complete the project phases closely stick with the timeline.
• Set detail logistic of the program and guide the operation/ CS team in following the operation flow.

Profile

• Bachelor in Data Science, Statistics, Information Management or relevant disciplines
• 6+ years experience in Customer Data Analytics
• Hands on with SQL, Python/SAS, Power BI/ Tableau
• Strong experience and well versed with business model of a complex and matrix loyalty/ CRM program (B2B2C)
• Salesforce/ D365 experience
• Strong in managing multiple stakeholders across cross-functional teams and vendors
• Strong in data analysis, modelling and insight discovery across member acquisition, transactions, retention, post redemtion pattern, campaign and activities etc.
• Retail/ Property/ Hospitality/ Telecom/ Insurance background is preferred

• Good command in Chinese and English

Offer

Our clients offers attractive compensation with sustainable career path to the candidate.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Eliza Lai on +852 2848 4741.

Our client is a large conglomerate with business across APAC. They are currently hiring a Customer Data Analytics Manager to perform end to end data management and analysis across membership and CRM program.

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