Business Analyst - Retail Solution

Do you have a strong analytic mindset and a deep understanding of big data? Join our team as a Business Analyst with a marketing focus and play a key role in driving data-driven insights and strategies for our retail solution company.

Client Details

Our client is a leading retail solution company at the forefront of innovation. They provide cutting-edge technology and services to retailers, empowering them to optimize operations, enhance customer experiences, and drive growth. With a focus on delivering data-driven insights and tailored solutions, we are revolutionizing the retail industry.

Description

• Data Analysis and Reporting:

  • Collect, analyze, and interpret data from multiple sources, such as sales reports, customer surveys, and website analytics, to generate actionable insights.
  • Prepare reports and presentations to communicate findings and recommendations to stakeholders, including senior management
  • Monitor performance indicators, such as ROI, customer acquisition, and campaign effectiveness, and provide regular updates on KPIs.

• Customer Insights and Segmentation:

  • Utilize customer data and analytics to identify customer segments, behaviors, and preferences.
  • Conduct customer segmentation analysis to tailor marketing strategies and campaigns to specific target audiences.
  • Collaborate with the marketing team to develop personalized marketing approaches and enhance customer experiences.

• Collaborative Project Management:

  • Work closely with cross-functional teams, including product development, sales, and customer support, to gather requirements and provide insights for product enhancements.
  • Collaborate with the sales team to understand customer needs and provide marketing support for sales initiatives.
  • Assist in project management activities, including coordinating project timelines, tracking deliverables, and ensuring successful project execution.

• Continuous Improvement:

  • Identify areas for process improvement and propose strategies to enhance efficiency and effectiveness.
  • Stay up-to-date with industry trends, best practices, and new marketing technologies to drive innovation and improvement in marketing strategies.

Profile

• Bachelor's degree in Marketing, Business, or a related field. Additional certifications in business analytics or market research are a plus.
• Previous experience as a business analyst, market analyst, or related roles
• Strong analytical skills and proficiency in data analysis tools and techniques.
• Deep understanding of marketing principles, strategies, and tactics in the retail sector.
• Proficiency in using marketing analytics platforms (Tableau, PowerBI etc.), CRM systems, and data visualization tools.
• Excellent communication and presentation skills to effectively convey insights and recommendations to stakeholders.
• Strong project management skills, with the ability to manage multiple projects and priorities.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Detail-oriented mindset with a focus on accuracy and quality of work.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and data analysis tools.
• Familiarity with retail solutions, such as point-of-sale systems, inventory management software, or customer loyalty programs, is a plus.

Job Offer

• MNC working environment
• APAC exposure
• Experience working with senior management team
• Fast track promotion

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Stephanie Kwan on +852 3602 2443.

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