Senior Product Marketing Executive - Electrical Tools

Our client is seeking a highly skilled and motivated Senior Product Marketing Executive to join the dynamic team. As a Senior Product Marketing Executive, you will play a key role in driving the success of the product portfolio through strategic marketing initiatives and effective product positioning strategies.

Client Details

The company is known for its high-quality and durable products that are developed through extensive research and development processes. They invests significantly in innovation and continuously strives to provide advanced solutions that meet the evolving needs of the construction industry.

Description

• Product Strategy and Planning:

  • Develop and execute product marketing strategies to drive product awareness, market penetration, and revenue growth.
  • Conduct market research to understand customer needs, market trends, and competitive landscape.
  • Collaborate with cross-functional teams, including R&D, sales, and marketing, to define product roadmaps and go-to-market plans.
  • Identify target segments and develop targeted marketing campaigns to reach key customer groups.
  • Set pricing strategies and monitor market dynamics to ensure optimal pricing and profitability.
    
    

• Product Positioning and Messaging:

  • Develop clear and compelling product positioning and messaging that effectively communicates product value and differentiation.
  • Collaborate with the marketing communications team to create impactful marketing materials, including product collateral, presentations, and sales tools.
  • Craft engaging product narratives and stories that resonate with customers and highlight key benefits and features.
  • Ensure consistent messaging across all marketing channels and touchpoints.
    
    

• Product Launch and Campaign Management:

  • Lead product launches and coordinate cross-functional teams to ensure successful product introductions.
  • Develop comprehensive launch plans, including marketing campaigns, sales enablement tools, and training materials.
  • Drive the execution of marketing campaigns, tracking performance, and making data-driven optimizations.
  • Analyze campaign results and provide insights and recommendations for future initiatives.
    
    

• Market Intelligence and Competitive Analysis:

  • Stay informed about industry trends, customer insights, and competitor activities.
  • Conduct competitive analysis to identify strengths, weaknesses, and market opportunities for our product portfolio.
  • Monitor market dynamics, customer feedback, and emerging technologies to inform product development and marketing strategies.
    
    

Profile

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Extensive experience in product marketing, preferably in the construction, engineering, or manufacturing industry.
• Strong understanding of product marketing principles, including market analysis, positioning, messaging, and campaign management.
• Proven track record of successfully launching and marketing products, driving revenue growth and market share.
• Excellent strategic thinking and problem-solving skills, with the ability to translate market insights into actionable marketing plans.
• Strong analytical skills and the ability to interpret data, track performance, and make data-driven decisions.
• Excellent communication and presentation skills, with the ability to convey complex concepts in a clear and compelling manner.
• Collaborative mindset and the ability to work cross-functionally with diverse teams.
• Strong project management skills, with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.
• Proficiency in market research and analysis tools, as well as marketing automation and CRM software.
• Passion for innovation, construction technologies, and driving customer success.

Job Offer

• Attractive year end bonus
• MNC working environment
• Flexible work arrangement
• Clear promotion pathway

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Stephanie Kwan on +852 3602 2443.

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