Marketing Officer (CRM)

How You Will Do It:

• Manage and optimize the Group’s loyalty programs, CRM system and VIP reward program
• Assist in developing, planning and execution of CRM strategies and promotions according to the Group’s objective in order to achieve KPIs as assigned
• Analyze database for formulating CRM initiatives in order to drive sales, acquisition and loyalty of members
• Plan and organise creative CRM campaigns, workshops or events to enhance members’ experience
• Explore and identify opportunities for joint promotions with potential partners to increase member database and offer more value to existing members
• Design and create promotional messages and materials to deliver effective and seamless communications engaging members via instore POP, eDM, social media platforms and etc.
• Liaise and work closely with internal or external parties to ensure efficient operations and timely rollout of CRM activities
• Evaluate campaign effectiveness and prepare reports
• Support any ad hoc projects as assigned

What we look for:

• Bachelor or above in Marketing, Business Administration, Communications or related disciplines
• 4 to 5 years of marketing experience with focus on CRM or Customer Loyalty Program
• Strong understanding of CRM, database management and segmentation
• Excellent analytical and communication skills with creative mindset
• Independent and be able to work under pressure with strong ability to prioritize works
• Working experience in retail or jewellery industry is highly preferred
• Proficient in Microsoft Office (Excel, PowerPoint, Word)
• Good command of spoken and written English, Chinese and Mandarin

What we offer:

• Development opportunities
• 5 day work week
• Bank Holiday
• Birthday Leave / Marriage Leave / Full Paid Sick Leave
• Discretionary Year End Bonus / MidYear Bonus
• Medical Insurance
• Wedding Gift / Newborn Gift
• Staff Discount

Interested parties, please send your application with detailed resume including academic qualification, career history, current and expected salary by clicking [Apply_button]. 

Luk Fook Group is an Equal Opportunity Employer. All applications received will be treated in strict confidentiality and be used exclusively for employment purpose only. It is our policy to retain the personal data of unsuccessful applicants for future recruitment reference purpose for a period of not longer than 6 months. When there are vacancies in our subsidiary or associated companies during that period, we may transfer your application to them for consideration. Thereafter, your application together with all materials you provide will be disposed of.

Interested parties please send full resume with expected salary to Human Resources Manager, Luk Fook Holdings (International) Ltd., Floor 25, Metropole Square, No.2 On Yiu Street, Shek Mun, Shatin, N.T., Hong Kong

All personal data are handled in accordance with our personal data privacy policies. A copy of our statement on personal data collection is available upon request.

The Group principally engages in the sourcing, designing, wholesaling, trademark licensing and retailing of a variety of gold and platinum jewellery and gem-set jewellery products, with a total of over 3,530 points of sale worldwide. The Group will continue to identify new business opportunities in the international markets in response to its corporate vision, “Brand of Hong Kong, Sparkling the World”.

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