The Senior Executive will support the planning and implementation of the all-rounded multi-channel marketing efforts for the company's trade show business in Hong Kong, APAC, and other regions, in which the company has a clear competitive edge.
Client Details
A global leader in B2B business facilitation, trade shows, and e-commerce.
Description
The Senior Executive is responsible for executing marketing campaigns for the company's trade show business, which incorporate a mix of online and offline campaigns to generate awareness, traffic and attendance.The key objective of the role is to spearhead marketing strategies that attract VIP buyers and trade show attendants.
Marketing campaigns such as eDM, digital advertising, offline promotion, CRM, etc., will be supported by different teams across the business, including the central marketing team. Hence, cross-functional collaboration is essential in this role. Marketing programs will also include smaller scale private events to generate interest from key buyers and test the market. You will support the Trade Show Marketing Manager to make data-driven decisions through research, analysis, and evaluation.
Profile
This position requires 2-3 years of trade show/exhibition marketing experience. The key objective of the role is to spearhead marketing strategies that attract VIP buyers and trade show attendants. A portion of these experience should include multi-channel marketing. Candidates will be evaluated according to track record in marketing campaigns for B2B trade exhibitions. Technical skills in digital marketing (SEO, SEM, social, email, etc), CRM, and marketing automation (i.e. Eloqua) are important.
Soft skills required in this position include cross-team collaborations, project management (to meet targets and deadlines), and stakeholder management Good communicators in Chinese & English will put themselves at a strong advantage.
Candidates with more experience and track records will be considered for the Assistant Manager role.
Job Offer
The position offers excellent career growth potential as the scope the role can grow to cover international events in Asia, Europe and Latin America. Employees also enjoy above market fringe benefits in this company.
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Anthony Lau on +852 3412 4851.
Work Experience
2 Years
Job Reference No.
JN -072023-6134021_20445
Education
Bachelor Degree
Job Level
Entry
Published On
25 Jun
As part of PageGroup, Michael Page is a leading professional recruitment consultancy specialising in the recruitment of permanent, contract and temporary positions on behalf of the world's top employers. PageGroup operates through 155 offices in 35 countries worldwide. First established in London in 1976, we've been bringing jobseekers and employers together for more than 30 years. London listed, we opened our first Asian office in Hong Kong in 1994 and currently we have offices in all major business hubs across the APAC region, including Australia, Singapore, Tokyo, Malaysia, India, Taiwan, Shanghai, Beijing, Shenzhen, Guangzhou, Pudong and Suzhou.
So if you're looking to take your career to the next level, visit www.michaelpage.com.hk
Industry
HR / Recruitment Services / Personnel Agency