Senior Analyst (CRM), SQL, Python, Power BI ($30-35K)

Responsibilities:

• To be responsible in maintaining as well as constant testing / reviewing the segmentation model
• Take ownership in customer targeting for marketing communications (such as eDM, SMS, call list), for more personalization, higher relevance to our members
• Perform customer segmentation and profile analysis through statistical modelling or data mining, to deep drive into customer persona and needs
• Provide customer analysis and drive insights and recommendations from the results to address business questions; as well as new business opportunities
• Conduct campaign evaluations, measure effectiveness and provide recommendations to improve future response/ ROI
• Identify market trends and insights to optimize sales and business performance
• To work with cross-team and external parties on the development of CRM system (Salesforce - CRM cloud and Marketing cloud), such as user requirement gathering, UAT and implementation, etc.
• Manage the database integration in CRM system, to provide better visibility of customer data throughout the journeys
• Build dashboards / automate reports to monitor the member activities & KPIs, as well as improve efficiency and data quality
• To support on all IT related enhancements, such as loyalty program system, marketing related system

Requirement:

• Degree in Mathematics, Data Science, Computer Science or equivalent discipline will also be considered 
• At least 3 years’ experience in Data Analytics, CRM or loyalty marketing
• Proficient in programming languages like SQL, Python, Power BI
• Experience in data modelling is preferred
• Strong analytical skills with business and numerical sense
• Able to deliver impactful communications on-time and accurately
• Multi-tasking, prioritized & efficiency in coordinating supporting functions
• Strong project management skill with the ability to manage, implement and analyze various initiatives in a fast-paced environment
• Excellent interpersonal skills and writing skills in English and Chinese

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